Buzzing about transgender - Givenchy’s Fall 2010 ad campaign is here to claimed the myth and victory. Includes Mariacarla Boscono, Malgosia Bela, Catherine McNeil, Ming Xi, Joan Smalls, and Lea T, the model behind the buzz. Riccardo Tisci is making a bold move at the French fashion house. Will the controversy overshadow the clothes, or will it generate enough publicity that could translate into sales? At the end of the day, it’s clever marketing and a great way to get heard in a sea of other fall campaigns.
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